According to a report published in April 2006 on the Web in the McKinsey Quarterly:
Executives around the world see innovation and the free flow of information as the primary drivers of an accelerating pace of change in the global business environment.
The findings were based on a McKinsey Quarterly survey conducted in March 2006 which received 3,470 responses from a worldwide representative sample of business executives, 44 percent of whom are CEOs or other C-level executives.
A separate McKinsey survey conducted a few months earlier found that
43% of executives around the world cited “the ability to innovate as the most important capability for growth,”
far out-pacing the second-highest-ranked factor (25% cited “the ability to allocate the best talent”).