This relatively short article is packed with interesting ideas .. some explicitly mentioned, some not so much.
These three points particularly jumped out at me.
A – Online social media is growing at an extraordinary rate, already representing an extraordinary share of the total time that many consumers spend on media.
B – There are no better examples of the changing business and pricing models than newspaper classifieds and Craigslist.
1. The former has made all participants — sellers, advertisers, subscribers — pay dearly, while pocketing outsized profit margins.
2. The latter only requires a tiny fraction of the participants to pay relatively little, and still pockets outsize profit margins.
Of course, the $100 million that Craigslist might generate this year is only a fraction of the billions of dollars that it displaced.
Isn’t this combination of #1 and #2 a huge (socialist?) redistribution of wealth?!
C – Online media exposures are growing at an extraordinary rate, maybe even exponentially. The future is not about delivering “cheaper, faster” impressions. It is about delivering results — helping people find things, helping people buy things, helping people sell things.
I am not sure that is quite right, but it definitely is an interesting perspective!